Ilene | ˈī-ˈlēn  | proper noun 

1. Experienced content marketing writer, award-winning journalist, editor, and consultant who loves helping people and brands tell their stories.

2. Passionate about the power of words.

Also see: versatile, creative, collaborative, 


Kick-ass articles,

website content, and PR strategies



I'm a San Francisco Bay Area-based freelancer with a flair for creating engaging, well-researched, and crisp content. When I’m not writing and editing, I’m strategizing how to get clients all the attention they deserve.  


When you need compelling copy...

I have 25+ years of experience in daily newspaper journalism, freelance content marketing writing, blogging, social media-ing, press release pitching, and editing other people’s copy so it sings.


content marketing writer...​​

  • Created PR strategies and press releases that resulted in client coverage on NBC, CBS, and FOX affiliates, San Francisco Chronicle, Mercury News and others.

  • Re-wrote and re-designed real estate and education websites, improving the content and optimizing for SEO, which immediately increased customer engagement.

  • Produced e-newsletters with open rates that exceeded the industry average. 

  • Copyedited direct-mail fundraising letters that resulted in 35% more donations than the previous year.

  • Ghostwritten articles that appeared in ForbesSilicon Valley Business Journal, Inman, Propmodo, and more. 

Don't just take my word for it. Here's the buzz...

Ilene is the bees knees!!! A savant at words. You name it, she can write it! 

Linnette Edwards, Founder

Abio Properties & Encircle Life

Ilene went above and beyond! She even strategized for SEO. 

Laura Senenko, Director

Joyful Discovery Preschool

Ilene is highly skilled at translating complex material for all audiences.

Lorena Anderson, 

Sr. Public Information Rep

UC Merced

Some awesome clients I've worked with: