ILS | Portfolio | Content Marketing Writing, Journalism, PR

Portfolio | pȯrt-ˈfō-lē-ˌō | noun

A sampling of my work as a content marketing writer, journalist, and PR strategist – but not the whole kit and caboodle.

CONTENT MARKETING

JOURNALISM

PR

WEBSITE + SEO

Content Marketing Writing

CONTENT MARKETING WRITING

Real Estate

Abio Properties

Manage blog, write website content, drip emails, more+ for Bay Area brokerage.

Buckle Up: Homes Selling Fast

COVID-19's surprising impact on Bay Area real estate. The suburban market is H-O-T...

Do You ADU?

A surge of savvy homeowners are taking advantage of new legislation...

Best Bang for Your Buck

5 home repairs proven to have the best ROI.

Mid-century Masterpiece

WRITING + PR: Property listing and marketing for home designed by famed architect.

Thought Leadership

Ghostwrite thought-leadership pieces published in national real estate publications. Ask me!

Nonprofit Organizations

Roots of Peace

Afghanistan ag program meets COVID-19 challenges.

Slide Ranch

Newsletter, content writing, and media outreach for teaching farm.

Day of Giving

Newsletter, content writing, media outreach for keystone event.

Beauty

Every Day is Earth Day - Leonor

Leonor and Jean-Marie Greyl's promise to honor the Earth has taken many shapes and evolved...

5 Biggest Hair Trends of 2020

We hope you’re ready for change, because the new decade is starting with bangs, bobs, lobs, bling...

Win at Holiday Gift Giving

Wow friends and family with your gift-giving prowess... 15 Great Gifts for fabulous hair and glowing skin.

Journalism

JOURNALISM

Health + Nutrition

Sloppy & Fake Science

How dishonest nutrition and supplement companies are compromising industry credibility. - Nutrition Business Journal

Under the Influence

Sports nutrition and weight management brands face challenges in influencer marketing... - Nutrition Business Journal

Supplements for Gamers

Supplements market for Esports has high-score potential. - Nutrition Business Journal

Painful Politics of Stillborns

Cherie has photos of her daughter at birth, a lock of hair, handprints, footprints – but no birth certificate... - San Francisco Chronicle

Youth + Higher Education

The Future of Machines

University of California develops AI answer to drought for croplands. - UC Merced

A Team's Impact

Collegiate athletic teams "draft" critically ill youngsters. - CSUEB

Wanted: STEM Teachers

CSUEB is training the STEM teachers California needs. - CSUEB

Invisible Majority

Bayview Hunters Point has highest density of children – and most underserved. - SF Chronicle

Sprinting to the Finish Line

Grad struggled to focus academically until he found running. -CSUEB

Bullied

Taunted girl's plight illustrates painful phenomenon and sparks... - SF Chronicle

Fluid Thinking About Gender Identity

When is it OK for boys to be girls, and girls to be boys? Schools... - SF Chronicle

The Poop

Tongue-in-cheek (mostly) parenting blog. - SF Gate

Homelessness + Investigative + Features

Broken "Jukebox"

Musical icon is discovered living in a dump under a piano. -SF Chronicle

Two Decades of Failure

A painful journey for a city with the nation's worst homeless crisis. - SF Chronicle

SF Assessor Hires Campaign Backers

Investigation finds assessor hired and promoted campaign contributors. - SF Chronicle

$11.6 Millon

The costs of sending paramedics to help homeless alcoholics. - SF Chronicle

Silent Passage

For 17 years, Sheila cared for comatose son at home... - Torrance Daily Breeze

PUBLIC RELATIONS

Realtor Goes Above + Beyond

Client featured on NBC for helping veteran purchase and fix first home.

Bone Marrow Donor for Daniel

Pro baseball team goes to bat for ailing teen. Featured on ABC, KTVU, Marin Independent Journal

Youth Heroes: Day of Giving

Client featured on NBC Bay Area News, Marin Independent Journal.

$10K for Amazon Tribes

Client featured by several media outlets after Oakland homeowner donates sale proceeds.

Record High Home Prices

Client featured in San Francisco Chronicle and KRON4 News.

Schools Get Creative to Raise Cash

Client featured in the San Francisco Chronicle and Marin Independent Journal.

SEO and Websites

WEBSITE + SEO STRATEGIES

Joyful Discovery Preschool

Redesign and write content. Platform: Wix

Results-driven SEO writing + strategies

Ask me!

ilene lelchuk snyder

writer. editor. consultant.

CONTENT MARKETING

JOURNALISM

PR

WEBSITE + SEO

CONTENT MARKETING WRITING

Real Estate

Nonprofit Organizations

Beauty

JOURNALISM

Health + Nutrition

Youth + Higher Education

Homelessness + Investigative + Features

PUBLIC RELATIONS

WEBSITE + SEO STRATEGIES