Portfolio | pȯrt-ˈfō-lē-ˌō | noun 

A sampling of my work as a content marketing writer, journalist, and PR strategist – but not the whole kit and caboodle. 

 
CONTENT   MARKETING   WRITING 
Real Estate
Abio Properties
Manage blog, write website content, drip emails, more+ for Bay Area brokerage.
Buckle Up: Homes Selling Fast
COVID-19's surprising impact on Bay Area real estate. The suburban market is H-O-T...
Do You ADU?
A surge of savvy homeowners are taking advantage of new legislation...
Best Bang for Your Buck
5 home repairs proven to have the best ROI.
Mid-century Masterpiece
WRITING + PR: Property listing and marketing for home designed by famed architect.
Thought Leadership
Ghostwrite thought-leadership pieces published in national real estate publications. Ask me!
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Nonprofit  Organizations
Roots of Peace
Afghanistan ag program meets COVID-19 challenges.
Slide Ranch
Newsletter, content writing, and media outreach for teaching farm.
Day of Giving
Newsletter, content writing, media outreach for keystone event.
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Beauty
Every Day is Earth Day - ​Leonor
Leonor and Jean-Marie Greyl's promise to honor the Earth has taken many shapes and evolved...
5 Biggest Hair Trends of 2020
We hope you’re ready for change, because the new decade is starting with bangs, bobs, lobs, bling...
Win at Holiday Gift Giving
Wow friends and family with your gift-giving prowess... 15 Great Gifts for fabulous hair and glowing skin.
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JOURNALISM
Health + Nutrition
Sloppy & Fake Science
How dishonest nutrition and supplement companies are compromising industry credibility.
- Nutrition Business Journal
Under the Influence
Sports nutrition and weight management brands face challenges in influencer marketing...
- Nutrition Business Journal
Supplements for Gamers
Supplements market for Esports has high-score potential.
- Nutrition Business Journal
Painful Politics of Stillborns
Cherie has photos of her daughter at birth, a lock of hair, handprints, footprints – but no birth certificate...
- San Francisco Chronicle
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Youth  +  Higher Education 
The Future of Machines
University of California develops AI answer to drought for croplands.
- UC Merced
A Team's Impact
Collegiate athletic teams "draft" critically ill youngsters.
- CSUEB
Wanted: STEM Teachers
CSUEB is training the STEM teachers California needs.
- CSUEB
Invisible Majority
Bayview Hunters Point has highest density of children – and most underserved. - SF Chronicle
Sprinting to the Finish Line
Grad struggled to focus academically until he found running. -CSUEB
Bullied
Taunted girl's plight illustrates painful phenomenon and sparks...
- SF Chronicle
Fluid Thinking About Gender Identity
When is it OK for boys to be girls, and girls to be boys? Schools...
- SF Chronicle
The Poop
Tongue-in-cheek (mostly)
parenting blog. - SF Gate
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Homelessness  +  Investigative  +  Features
Broken "Jukebox"
Musical icon is discovered living in a dump under a piano.
-SF Chronicle
Two Decades of Failure
A painful journey for a city with the nation's worst homeless crisis.
- SF Chronicle
SF Assessor Hires Campaign Backers
Investigation finds assessor hired and promoted campaign contributors. - SF Chronicle
$11.6 Millon
The costs of sending paramedics to help homeless alcoholics.
- SF Chronicle
Silent Passage
For 17 years, Sheila cared for comatose son at home...
- Torrance Daily Breeze
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PUBLIC  RELATIONS
Realtor Goes Above + Beyond
Client featured on
NBC for helping veteran purchase and fix first home.
Bone Marrow Donor for Daniel
Pro baseball team goes to bat for ailing teen. Featured on ABC, KTVU, Marin Independent Journal
Youth Heroes: Day of Giving
Client featured on NBC Bay Area News, Marin Independent Journal.
$10K for Amazon Tribes
Client featured by several media outlets after Oakland homeowner donates sale proceeds.
Record High Home Prices
Client featured in San Francisco Chronicle and KRON4 News.
Schools Get Creative to Raise Cash
Client featured in the San Francisco Chronicle and Marin Independent Journal.
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WEBSITE  +  SEO  STRATEGIES
Joyful Discovery Preschool
Redesign and write content. Platform: Wix
Results-driven SEO writing + strategies
Ask me!
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© 2020 Ilene Lelchuk Snyder  

Content Marketing Writer, Editor, Consultant  

Website by Ilene Lelchuk Snyder

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