Experienced | ik-ˈspir-ē-ən(t)st | adjective 

1. Expert and savvy, having mastered multiple skills in the communications field.   2. Has serious chops. 

CAREERS

Freelance Content Marketing Writer, Editor, Communications Consultant San Francisco Bay Area | 2010 - present

I write, copyedit, and provide PR/communications consulting and brand strategy that is informed by 25+ years working as a daily newspaper journalist (including at the San Francisco Chronicle) and with nonprofit and for-profit companies.

  • Blogging: Compelling posts that reflect each brand's personality, mission, expertise, and industry trends. Optimized for SEO.

  • Newsletters: Newsletters that promote and advance each client's mission.

  • Fundraising Copy: Impactful direct-mail letters and social media messages.

  • Website Content + SEO Strategy: Crisp content for websites with an eye for SEO, design aesthetics, client voice, and CTAs. 

  • PR: Campaign strategies, attention-grabbing press releases, and social media posts. 

  • Journalism: Well-researched and engaging news articles and features.

Recent publications include: 

  • Nutrition Business Journal 

  • East Bay Today – California State University, East Bay 

  • Future Of – University of California, Merced  

  • Berkeley Educator – University of California, Berkeley

  • Super Lawyers  

Recent client projects include: 

  • Abio Properties – I write engaging blog posts about real estate, Bay Area lifestyle, and company culture. I advise on SEO strategy and develop website content. PR campaigns have resulted in major media exposure: San Francisco Chronicle, Bay Area News Group, KRON4, NBC Bay Area News.

  • Reboot – I lead editorial production of a quarterly e-newsletter for a nonprofit national Jewish culture think tank. Average open rates are above 30%

  • Redwood Coast Medical Services – I copyedit impactful direct-mail fundraising letters for a nonprofit health care system. A recent appeal letter resulted in 35% more donations than the previous year, and individual gift sizes increased by 27%.

  • Silver Screen Studios – I strategized and wrote web content for a docu-series about aging. 

  • Slide Ranch – I copyedited a direct-mail fundraising letter and e-newsletter for a nonprofit environmental learning center. 

SKILLS

WordPress, MailChimp, VerticalResponse,Wix, Canva, Google Docs, Trello, AP + Chicago styles

San Francisco Chronicle

2000 - 2007 

Staff Writer

Reported on S.F. politics, homelessness, and social services. Coverage included elections, misuses of public funding and power, and documenting life on the streets for city's homeless population. I also covered demographic trends, with a focus on youth and family.

San Francisco Examiner

1999 - 2000 (until closure)

Staff Writer

Reported on mayoral politics, homelessness, and social services. The Hearst-owned Examiner purchased the S.F. Chronicle in 2000, and our staffs merged.

Daily Breeze

1996 - 1999

Staff Writer

Reported on Los Angeles area politics, education, and general assignments, including stories about surfer turf wars, racial tensions at a troubled high school, and efforts to attract a pro football team and build a publicly-financed stadium.

San Bernardino Sun

1995 - 1996

Staff Writer

Reported on city government, education, and crime. Investigated the roots of a city's financial crisis.

Santa Maria Times

1994 - 1995

Paradise Post

1992 - 1994

Staff Writer

Reported on city government, the drying-up oil drilling industry, and innovations in agriculture.

Staff Writer + Assistant Managing Editor

Hired as staff writer and promoted to AME in 1993. Oversaw production by assigning stories, editing copy, writing headlines, and designing pages. Led redesign efforts.

Lake County Record-Bee

1991 - 1992

Staff Writer

Bureau reporter covering city government, crime, features, and general assignments.

AWARDS

John Swett Honors for Media ExcellenceSan Francisco Chronicle's "Schools at a Crossroads" series

Excellence in Profile Writing – East Bay Press Club 

Continuing Story1st place, Greater Los Angeles Press Club – Region’s quest for an NFL football team and new stadium

Spot News  1st place, California Newspaper Publishers Association – California man who claimed to be President Clinton's half brother

Feature Writing 2nd place, National Newspaper Association –  The journeys of troubled girls living in a local group home

Special Sections – 1st place, California Newspaper Publishers Association –  Paradise Post “Progress” edition 
 

EDUCATION

University of California, Santa Cruz    

B.A. in Politics, minor History

1987-1991, graduated with Honors

Go Banana Slugs!

© 2020 Ilene Lelchuk Snyder  

Content Marketing Writer, Editor, Consultant  

Website by Ilene Lelchuk Snyder

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