Experienced | ik-ˈspir-ē-ən(t)st | adjective
1. Expert and savvy, having mastered multiple skills in the communications field. 2. Has serious chops.
Freelance Content Marketing Writer, Editor, Communications Consultant - San Francisco Bay Area | 2010 - present
I write, copyedit, and provide PR/communications consulting and brand strategy that is informed by 25+ years working as a daily newspaper journalist (including at the San Francisco Chronicle) and with nonprofit and for-profit companies.
Blogging: Compelling posts that reflect each brand's personality, mission, expertise, and industry trends. Optimized for SEO.
Newsletters: Newsletters that promote and advance each client's mission.
Fundraising Copy: Impactful direct-mail letters and social media messages.
Website Content + SEO Strategy: Crisp content for websites with an eye for SEO, design aesthetics, client voice, and CTAs.
PR: Campaign strategies, attention-grabbing press releases, and social media posts.
Journalism: Well-researched and engaging news articles and features.
Recent publications include:
Nutrition Business Journal
East Bay Today – California State University, East Bay
Future Of – University of California, Merced
Berkeley Educator – University of California, Berkeley
Recent client projects include:
Abio Properties – I write engaging blog posts about real estate, Bay Area lifestyle, and company culture. I advise on SEO strategy and develop website content. PR campaigns have resulted in major media exposure: San Francisco Chronicle, Bay Area News Group, KRON4, NBC Bay Area News.
Reboot – I lead editorial production of a quarterly e-newsletter for a nonprofit national Jewish culture think tank. Average open rates are above 30%.
Redwood Coast Medical Services – I copyedit impactful direct-mail fundraising letters for a nonprofit health care system. A recent appeal letter resulted in 35% more donations than the previous year, and individual gift sizes increased by 27%.
Silver Screen Studios – I strategized and wrote web content for a docu-series about aging.
Slide Ranch – I copyedited a direct-mail fundraising letter and e-newsletter for a nonprofit environmental learning center.
WordPress, MailChimp, VerticalResponse,Wix, Canva, Google Docs, Trello, AP + Chicago styles
San Francisco Chronicle
2000 - 2007
Reported on S.F. politics, homelessness, and social services. Coverage included elections, misuses of public funding and power, and documenting life on the streets for city's homeless population. I also covered demographic trends, with a focus on youth and family.
San Francisco Examiner
1999 - 2000 (until closure)
Reported on mayoral politics, homelessness, and social services. The Hearst-owned Examiner purchased the S.F. Chronicle in 2000, and our staffs merged.
1996 - 1999
Reported on Los Angeles area politics, education, and general assignments, including stories about surfer turf wars, racial tensions at a troubled high school, and efforts to attract a pro football team and build a publicly-financed stadium.
San Bernardino Sun
1995 - 1996
Reported on city government, education, and crime. Investigated the roots of a city's financial crisis.
Santa Maria Times
1994 - 1995
1992 - 1994
Reported on city government, the drying-up oil drilling industry, and innovations in agriculture.
Hired as staff writer and promoted to AME in 1993. Oversaw production by assigning stories, editing copy, writing headlines, and designing pages. Led redesign efforts.
Lake County Record-Bee
1991 - 1992
Bureau reporter covering city government, crime, features, and general assignments.
John Swett Honors for Media Excellence – San Francisco Chronicle's "Schools at a Crossroads" series
Excellence in Profile Writing – East Bay Press Club
Continuing Story –1st place, Greater Los Angeles Press Club – Region’s quest for an NFL football team and new stadium
Spot News – 1st place, California Newspaper Publishers Association – California man who claimed to be President Clinton's half brother
Feature Writing – 2nd place, National Newspaper Association – The journeys of troubled girls living in a local group home
Special Sections – 1st place, California Newspaper Publishers Association – Paradise Post “Progress” edition
University of California, Santa Cruz
B.A. in Politics, minor History
1987-1991, graduated with Honors
Go Banana Slugs!